In his international bestseller The Power of Habit, Pulitzer
Prize-winner Charles Duhigg explained why we do what we do. Now he
applies the same relentless curiosity and masterful analysis to the
question: how can each of us achieve more? Drawing on the very
latest findings in neuroscience, psychology and behavioural
economics, he demonstrates the eight simple principles that govern
productivity. He demonstrates how the most dynamic and effective
people - from CEOs to film-makers to software entrepreneurs -
deploy them. And he shows how you can, too. 'Charles has some
wonderful advice for increasing productivity . . . the tips he
highlights have most definitely played a huge part in helping me to
build the Virgin brand.' Richard Branson 'In Smarter Faster Better
Duhigg finds provocative answers to a riddle of our age: how to
become more productive (by two times, or even ten times) and less
busy.' Jim Collins 'There are valuable lessons in Smarter Faster
Better . . . I never felt like putting it down.' Financial Times
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