This comprehensive and engaging text presents the complexities of
strategic management through up-to-date scholarship and hands-on
applications. Highly respected authors Charles Hill and Melissa
Schilling integrate cutting-edge research on topics including
competitive advantage, corporate governance, diversification,
strategic leadership, technology and innovation, and corporate
social responsibility through both theory and case studies. Based
on real-world practices and current thinking in the field, the 14th
edition features an increased emphasis on the changing global
economy and its role in strategic management. The appendix walks
students through the case-analysis process, and explains key ratios
that managers use to compare the performance of firms. The
high-quality case study program contains 31 cases covering small,
medium, and large companies from a large range of industries and
nations. Featured cases in this edition include Tesla Motors,
Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many
others. When paired with this student-centric text, the MindTap
learning solution will prepare the next generation of strategic
leaders.
General
Imprint: |
South-Western College Publishing
|
Country of origin: |
United States |
Release date: |
April 2023 |
First published: |
2024 |
Authors: |
Charles Hill
• Melissa Schilling
|
Dimensions: |
276 x 216 x 29mm (L x W x T) |
Format: |
Paperback
|
Pages: |
712 |
Edition: |
14th edition |
ISBN-13: |
978-0-357-71662-5 |
Categories: |
Books
|
LSN: |
0-357-71662-0 |
Barcode: |
9780357716625 |
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