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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Aso ebi - Dress, Fashion, Visual Culture, and Urban Cosmopolitanism in West Africa (Paperback)
Loot Price: R760
Discovery Miles 7 600
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Aso ebi - Dress, Fashion, Visual Culture, and Urban Cosmopolitanism in West Africa (Paperback)
Series: African Perspectives
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The Nigerian and West African practice of aso ebi fashion invokes
notions of wealth and group dynamics in social gatherings.
Okechukwu Nwafor's volume Aso ebi investigates the practice in the
cosmopolitan urban setting of Lagos, and argues that the visual and
consumerist hype typical of the late capitalist system feeds this
unique fashion practice. The book suggests that dress, fashion, aso
ebi, and photography engender a new visual culture that largely
reflects the economics of mundane living. Nwafor examines the
practice's societal dilemma, whereby the solidarity of aso ebi is
dismissed by many as an ephemeral transaction. A circuitous
transaction among photographers, fashion magazine producers,
textile merchants, tailors, and individual fashionistas reinvents
aso ebi as a product of cosmopolitan urban modernity. The results
are a fetishization of various forms of commodity culture,
personality cults through mass followership, the negotiation of
symbolic power through mass-produced images, exchange value in
human relationships through gifts, and a form of exclusion achieved
through digital photo editing. Aso ebi has become an essential part
of Lagos cosmopolitanism: as a rising form of a unique visual
culture it is central to the unprecedented spread of a unique West
African fashion style that revels in excessive textile overflow.
This extreme dress style is what an individual requires to
transcend the lack imposed by the chaos of the postcolonial city.
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