Much of the work of user-centered design practitioners involves
some type of interviewing. While interviewing is an important
skill, many colleagues have little or no formal training in
interviewing methods and often learn on the job with limited
feedback on the quality of their interviews.
This book teaches readers about the three basic interview
methods: structured interviews, semi-structured interviews, and
unstructured interviews. The author discusses the various
strengths, weaknesses, issues with each type of interview, and
includes best practices and procedures for conducing effective and
efficient interviews. The book dives into the detailed information
about interviews that haven t been discussed before - readers learn
how and when to ask the "how" and "why" questions to get a deeper
understanding of problems, concepts, and processes, as well as
discussions on laddering and critical incident techniques.
Because so much of what UX practitioners do involves good
interviewing skills, this is your one-stop resource with the
definitions, processes, procedures and best practices on the basic
approaches. "
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