Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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High-Tech Grass Roots - The Professionalization of Local Elections (Paperback)
Loot Price: R1,094
Discovery Miles 10 940
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High-Tech Grass Roots - The Professionalization of Local Elections (Paperback)
Series: Campaigning American Style
Expected to ship within 12 - 17 working days
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Election campaigns in small and mid-sized electoral districts have
been run from the grass roots from the beginning of the republic.
Yard signs, door-to-door canvassing, and soap-box oratory have
characterized state and local elections for years, and many predict
their persistence into the 21st century. This book looks at new
trends in small-town politics, tracking the infiltration of
sophisticated communications technology, the use of political
consultants, and the increase in fundraising and campaign
expenditures. Original surveys, interviews, and in-depth case
studies lead the author to conclude that the new tactics are with
us to stay, but that their potentially negative effects--rising
campaign budgets and diminished citizen participation--may be
mitigated by creative approaches to reform. Visit our website for
sample chapters
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