The music industry offers the opportunity to pursue a career as
either a creative (artist, producer, songwriter, etc.) or as a
music business "logician" (artist manager, agent, entertainment
attorney, venue manager, etc.). Though both vocational paths are
integral to the industry's success, the work of calling songs into
existence or entertaining an audience differs from the
administrative aspects of the business, such as operating an
entertainment company. And while the daily activities of creatives
may differ from those of the music business logician, the music
industry careerist may sense a call to Career Duality, to work on
both sides of the industry as a Career Dualist, a concept this book
introduces, defines, and explores in the context of the music
industry. This new volume speaks to the dilemma experienced by
those struggling with career decisions involving whether to work in
the industry using their analytical abilities, or to work as a
creative, or to do both. The potential financial challenges
encountered in working in the industry as an emerging artist may
necessitate maintaining a second and simultaneous occupation
(possibly outside the industry) that offers economic survival.
However, this is not Career Duality. Likewise, attending to the
business affairs that impact all creatives is not Career Duality.
Rather, Career Duality involves the deliberate pursuit of a dual
career as both a music industry creative and music business
logician, which is stimulated by the drive to express dual
proclivities that are simultaneously artistic and analytical. By
offering a Career Duality model and other constructs, examining
research on careers, calling, authenticity and related concepts,
and providing profiles of music industry dualists, this book takes
readers on a journey of self-exploration and offers insights and
recommendations for charting an authentic career path. This is a
practical examination for not only music industry professionals and
the entertainment industry, but for individuals interested in
expressing both the analytical and artistic self in the context of
career.
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