Bring Your Fresh Ideas to Market and Profit Fueled by growing
consumer demand for new tastes, cleaner ingredients, health
benefits, and more convenient ways to shop and eat, the business of
specialty food is taking off at full speed. This step-by-step guide
arms entrepreneurial foodies like yourself with an industry
overview, the hottest trends, important research and statistics,
and insight from practicing specialty food business owners on key
growth drivers, opportunities, and how you can differentiate from
other food businesses. Discover how to: Find the right avenue for
your specialty food business: home-based, retail shop, production,
wholesale, or distribution Create a solid business plan, get
funded, and get the essential equipment Get the right licenses,
codes, permits, insurance for your operations Gain a competitive
edge using market and product research Find a profitable location,
partnerships, and in-store shelf space Promote your business,
products, and services online and offline Attract new and loyal
customers using social media platforms like Instagram, Snapchat,
and Pinterest Manage daily operations, costs, and employees Plus,
get valuable resource lists, sample business plans, checklists, and
worksheets
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