Every day, people around the world make financial decisions. They
choose to invest in a stock, sell their holdings in a mutual fund
or buy a condominium. These decisions are complex and financially
tricky-even for financial professionals. But the literature
available on financial research is dated and narrowly focused
without any real practical application. Until now there's been a
gap in the literature: a book that shows you how to conduct a step
by step comprehensive financial investigation that ends in a
decision. This book gives you that how. Investing in Financial
Research is a guidebook for conducting financial investigations and
lays out Cheryl Strauss Einhorn's AREA Method-a research and
decision-making system that uniquely controls for bias, focuses on
the incentives of others and expands knowledge while improving
judgement-and applies it to investigating financial situations.
AREA is applicable to all sorts of financial sleuthing, whether for
investment analysis or investigative journalism. It allows you to
be the expert in your own life. The AREA Method provides you with:
*Defined tasks that guide and focus your research on your vision of
success; *A structure that isolates your sources, giving you
insight into their perspectives, biases and incentives;
*Investigative resources, tips and techniques to upgrade your
research and analysis beyond document-based sources; *Exercises to
foster creativity and originality in your thinking; *A sequence and
framework that brings your disparate pieces of research together to
build your confidence and conviction about your financial decision.
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