The outdoor music festival market has developed and commercialised
significantly since the mid-1990s, and is now a mainstream part of
the British summertime leisure experience. The overall number of
outdoor music festivals staged in the UK doubled between 2005 and
2011 to reach a peak of over 500 events. UK Music (2016) estimates
that the sector attracts over 3.7 million attendances each year,
and that music tourism as a whole sustains nearly 40,000 full-time
jobs. Music Festivals in the UK is the first extended investigation
into this commercialised rock and pop festival sector, and examines
events of all sizes: from mega-events such as Glastonbury Festival,
V Festival and the Reading and Leeds Festivals to 'boutique' events
with maximum attendances as small as 250. In the past, research
into festivals has typically focused either on their carnivalesque
heritage or on developing managerial tools for the field of Events
Management. Anderton moves beyond such perspectives to propose new
ways of understanding and theorising the cultural, social and
geographic importance of outdoor music festivals. He argues that
changes in the sector since the mid-1990s, such as
professionalisation, corporatisation, mediatisation, regulatory
control, and sponsorship/branding, should not necessarily be
regarded as a process of transgressive 'alternative culture' being
co-opted by commercial concerns; instead, such changes represent a
reconfiguration of the sector in line with changes in society, and
a broadening of the forms and meanings that may be associated with
outdoor music events.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
