This Handbook draws on current research and case studies to
consider how managers can become more creative across four aspects
of their business: innovation, entrepreneurship, leadership and
organization - and does so in an accessible, engaging and
user-friendly format.That managers need to be 'more creative' has
become something of a mantra, but little has been written about
what this actually means and how it might be achieved. The Handbook
of Management and Creativity presents a coherent collection of
original chapters from leaders in multiple disciplines, combining
current research pre-occupations with practical solutions and
strategies in the field. Each chapter combines new research,
practical examples and tools, case studies, visual aids, and
questions for discussion, designed to stimulate debate and
reflection in the workplace or in the seminar room. The book is
thematically organized, making it easy to navigate for the general
reader and allowing managers, university course directors and
students to extract readings relevant to their individual
requirements. It is suitable for managers across all industries and
advanced students of management and creativity, as well as
researchers interested in applying creativity research to industry.
Contributors include: N. Beech, C. Bilton, R. Bridgstock, S.
Cummings, D. Eikhof, D. Grant, G. Greig, E. Gulledge, R. Hall, G.
Hearn, L. Heracleous, V. Heywood, C. Jacobs, L. Keung, L. Lim, M.
Malle Petty, K. Oakley, D. Oliver, S. Oyama, S. Proctor-Thomson, G.
Schiuma, F. Sorensen, C. Steyaert, J. Sundbo, T. Thanem, S.
Vaerlander, B. Walker, S. Wilson, Z. Zhu
General
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