Fashion Packaging Now (Hardcover)

The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognisable clothing packaging designs. Designers continue to focus their talent by leveraging striking visual devices into an internal and external messaging system via the product's packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more. Fashion Packaging Now presents in highly illustrated, full-colour detail how the brand connects with the item and with the packaging itself, and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well-known brands, such as Adidas, Nike, and Puma. This book will be a source of inspiration for design aficionados, advertising and merchandise managers, students, brand and retail managers, and educators in the product design and graphic design fields.

General

Imprint:	Images Publishing Group Pty.Ltd
Country of origin:	Australia
Release date:	September 2016
Editors:	Chris Huang
Dimensions:	293 x 205 x 26mm (L x W x T)
Format:	Hardcover
Pages:	240
ISBN-13:	978-1-86470-680-2
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Fashion design Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Textile industries
LSN:	1-86470-680-5
Barcode:	9781864706802

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