Most banks are anti-social. They don't engage with customers to
'delight' or 'exceed their expectations', mainly because customers
don't expect anything different. That doesn't mean it cannot
change. The social media revolution is rapidly turning this planet
on its head. So, if you want to work out how to be a social bank
and connect with your targeted communities of customers, this is a
short guide as to how to do it.The Complete Banker series of books
is based upon Chris Skinner's influential blog. The series is split
into key themes covering retail, commercial and investment banking
and the way they are being changed by economics, politics,
technology and society. For the amateur and the expert, the
knowledgeable and those seeking knowledge, the Complete Banker
series provides you with the truth about the banking. Not just the
truth, the whole truth and nothing but the truth ... but the
Complete Truth.
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