The information market is booming. During the past two decades,
information technology has advanced at an overwhelming pace. Since
the mid-1990s, information has replaced capital as the key
differentiator in global competition. The result: executive
headaches and a great deal of the mother of opportunity, confusion.
This book on managing information systems well is vital to a
corporation's long-term competitive success. If companies are to
continue to add value to customers by helping them make
substantial, lasting improvements in performance, managing
information is a critical tool. And almost every company has
exploitable information assets, but few companies systematically
explore the opportunities they create. And although there is no
simple silver bullet approach to implement, the rewards can more
than justify the effort. Thus this book is a must read for all
those in the information systems management and others who want to
broaden their understanding of MIS or use information systems for
decision making and competitive advantage.
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