It's a fact that companies so far have only scratched the surface
of what can be achieved with social media.
Whatever continent, industry, company size, current degree of
social media adoption or your job title, the purpose of this book
is to inspire you to see how you can raise the bar further to reap
new rewards. It will give you the tools to make a difference to
your organisation's social media strategy development and delivery
going forward.
In addition it will also give you more intellectual support and
confidence to discuss social media on a higher level with peers,
inspire colleagues or negotiate and create support for increased
investments from your leadership team.
In "The Social Media MBA" editor Christer Holloman has crowd
sourced 15 thought leaders from 4 continents to offer an
exceptional educational programme written for experienced social
media professionals just like you.
In addition, learn through cases studies produced by the social
leaders at these brands:
ARM by Kerry McGuire Balanza - Director of Strategic
Marketing
Aviva by Jan Gooding - Global Brand Director
Dell by Stuart Handley - Communications Director
Evans Cycles by Will Lockie - Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton - Brand Marketing
Manager
Kodak by Madlen Nicolaus - Social Media Manager
Phillips by Hans Notenboom - Global Director B2B Online
Sage by Cath Sheldon - Online PR Specialist
There is more, connect with the co-authors and other readers by
joining "The Social Media MBA Alumi" group, visit http:
//www.socialmedia-mba.com or search or the group on LinkedIn to
stay updated on the latest, ask questions or join the
discussions.
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