More than 100 years ago the brothers Adolf ("Adi") and Rudolf
Dassler made their first pair of sports shoes. Hundreds of
groundbreaking designs, epic moments, and star-studded collabs
later, this book presents a visual review of the adidas shoe
through almost 200 models.To further develop and tailor his
products to athletes’ specific needs, Dassler asked them to
return their worn footwear when no longer needed, with all the
shoes eventually ending up in his attic (to this day, many athletes
return their shoes to adidas, often as a thank you after winning a
title or breaking a world record). This collection now makes up the
"adidas archive", one of the largest, if not the largest archive of
any sports goods manufacturer in the world—which photographers
Christian Habermeier and Sebastian Jäger have been visually
documenting in extreme detail for years.Shot using the highest
reproduction techniques, these images reveal the fine details as
much as the stains, the tears, the repair tape, the grass smudges,
the faded autographs. It’s all here, unmanipulated and captured
in extremely high resolution—and with it comes to light the
personal stories of each individual wearer. We encounter the shoes
worn by West Germany’s football team during its “miraculous”
1954 World Cup win and those worn by Kathrine Switzer when she ran
the Boston Marathon in 1967, before women were officially allowed
to compete; custom models for stars from Madonna to Lionel Messi;
collabs with the likes of Pharrell Williams, Raf Simons, Stella
McCartneyor Yohji Yamamoto; as well as the brand’s trailblazing
techniques and materials.Accompanied by expert texts, each picture
tells us the why and the how, but also conveys the driving force
behind adidas. What we discover goes beyond mere design; in the
end, these are just shoes, worn out by their users who have loved
them—but they are also first-hand witnesses of our sports,
design, and culture history, from the beginnings of the Dassler
brothers and the founding of adidas until today.
General
| Imprint: |
Taschen
|
| Country of origin: |
Germany |
| Series: |
40th Edition |
| Release date: |
May 2023 |
| Firstpublished: |
2023 |
| Photographers: |
Christian Habermeier
• Sebastian Jäger
|
| Dimensions: |
224 x 164 x 34mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
512 |
| Edition: |
Multilingual edition |
| ISBN-13: |
978-3-8365-9107-2 |
| Categories: |
Books >
Arts & Architecture >
General
Promotions
|
| LSN: |
3-8365-9107-3 |
| Barcode: |
9783836591072 |
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