It is widely assumed that a competitive political environment of
public distrust and critical media forces political parties to
manage communications and reputations strategically, but is this
really true? Comprehensive control of communications in a
fast-moving political and media setting isoften upset by events
outside the communicator's control, taking over the news agenda
andchanging the political narrative. Based on interviews with
leading communicators and journalists, this book explores the
tensions between a planned, strategic communications approach and a
reactive, tactical one. The interviewees, who over the past 15
years have been instrumental in presenting and shaping the public
persona of party leaders and Prime Ministers, include, amongst
others, William Hague, Ian Duncan-Smith, Michael Howard, David
Cameron, Tony Blair and Gordon Brown.It draws a unique picture of
how political reputations are managed and, ultimately, confirms the
discrepancy between what political communications management is
thought to be, and how communications practitioners actually
operate. This book empirically reviews political communications
practice in order to analyse to what degree reality matches the
concepts of strategic communications management. This will be
essential reading for researchers, educators and advanced students
in public relations, communications studies and marketing.
General
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