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Books > Social sciences > Politics & government > Political structure & processes > Democracy
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Political Advertising in the 2014 European Parliament Elections (Paperback, 1st ed. 2017)
Loot Price: R1,829
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Political Advertising in the 2014 European Parliament Elections (Paperback, 1st ed. 2017)
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This timely publication offers a fresh scholarly assessment of
political advertising across the EU, as well as an insight into
differing political and regulatory systems related to political
advertising in the individual member states. With a detailed focus
on the images and communication styles that characterised the 2014
European Parliament election campaign, this edited collection
evaluates political advertising across the EU using empirical data
to compare and contrast styles and approaches in different members.
This work allows the authors to offer an important evaluation of
the similarities and differences in the posters and broadcasts used
to win public support in the 2014 campaign at the time of the great
European recession and financial crisis, specifically looking at
the place of posters and video commercials. This book will appeal
to researchers and students of political communication, political
science, history, European studies as well as candidates and
campaign workers who want a more comprehensive understanding of the
representation of Europe in political adverts at the 2014
elections.
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