In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis
explore ways to unite corporate communication and integrated
marketing communication (IMC ) by better understanding the human
communication relationships people have with companies and brands
in a technological age. Specifically, the authors analyze the
historical development of corporate communication and IMC, the
importance of rhetorically engaging audiences ethically, and the
relationship between organizational culture and corporate
communication and IMC practices. Drawing on a wide array of popular
culture and industry examples, McDowell Marinchak and DeIuliis
provide a practical approach and argument for bringing together
corporate communication and IMC to better understand audience in
business practices. In an age where the connection between
consumption and identity are further compounded by communication
technologies, this approach offers an ethical and pragmatic way to
reaching audiences beyond stakeholders. Scholars of communication,
public relations, and business will find this book of particular
interest.
General
Imprint: |
Lexington Books
|
Country of origin: |
United States |
Series: |
Integrated Marketing Communication |
Release date: |
July 2023 |
Authors: |
Christina L. McDowell Marinchak
• Sarah M Deiuliis
|
Dimensions: |
229 x 152mm (L x W) |
Pages: |
116 |
ISBN-13: |
978-1-4985-6682-7 |
Categories: |
Books
|
LSN: |
1-4985-6682-0 |
Barcode: |
9781498566827 |
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