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The Production of Consumers and the Formation of Desire - A Neo-Thomist Perspective (Hardcover)
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The Production of Consumers and the Formation of Desire - A Neo-Thomist Perspective (Hardcover)
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We live in a society surrounded by stuff and bombarded with
advertisements that try to convince us that shopping will improve
our lives. Sometimes our lives do improve, yet our purchases are
more often motivated by an impulse to satisfy immediate desires
rather than reflective deliberation about how our purchasing
choices enable us to live the lives we want. Christian moral
reflection often criticizes this conundrum as "mindless
consumerism," arguing that it pulls Christians away from loving God
above all things. While such critiques often encourage Christians
to focus their desire on God rather than material goods, we might
still wonder how we can exercise such control over our desires. By
attending to desire itself how it arises, how it is shaped by
social context, and its role in cultivating a virtuous life we can
learn how to desire and then act in ways that are more consonant
with our conception of what it means to live well. Within the
Christian tradition, Thomas Aquinas offers a compelling model of
human desire that, when juxtaposed with Pierre Bourdieu's theory of
social practices, can help us make more considered judgments about
how to navigate the consumer society in which we live.
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