Social researchers can hardly afford to ignore the Internet, as it
has become an intrinsic part of everyday life. This new site of
social interactions is begging to be researched and explored. At
the same time it can be a moral minefield and a quality control
nightmare even for researchers skilled in established methods.
Virtual Methods offers a detailed exploration of the problems and
opportunities surrounding Internet-based research. Can offline and
online observations be combined? Are online interviews able to
produce high quality data? How does a researcher sort through the
vast mass of material available? From hyperlink analysis to the sex
industry online, case studies sensitively highlight the
difficulties researchers face, point out the opportunities to be
seized, and offer practical solutions. Virtual Methods provides
concrete advice for all stages of the research process. Anyone
planning a research project involving the Internet will find this
book an essential guide.
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