The Ambassador has been described as 'probably the most daring and
enterprising trade magazine ever conceived'. With the motto 'Export
or Die!', the magazine was renowned for its innovative design and
adventurous editorial approach in promoting British manufacturing
in the post-war period. This book takes a detailed look at the
background and impact of The Ambassador. The magazine was driven by
the vision of its founder Hans Juda and his wife, Elsbeth, who was
responsible for much of the magazine's striking photography.
Focusing on the perceived strengths of British industry, they set
up ambitious photo shoots to showcase the latest couture fashions
by the likes of Charles Creed and Victor Stiebel. The magazine
promoted fine art as an inspiration for design, and commissioned
artists such as John Piper and Henry Moore for their covers.
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