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Better Business - How the B Corp Movement Is Remaking Capitalism (Paperback)
Loot Price: R427
Discovery Miles 4 270
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Better Business - How the B Corp Movement Is Remaking Capitalism (Paperback)
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Loot Price R427
Discovery Miles 4 270
Expected to ship within 12 - 17 working days
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A compelling look at the B Corp movement and why socially and
environmentally responsible companies are vital for everyone’s
future—"a valuable guide to an important force" (Financial Times)
 "An important blueprint for how businesses can and should
be both successful and a force for good."—Rose Marcario,
President and CEO, Patagonia "Better Business is the book to read
if you want to put values and purpose at the center of your
company. It’s an inspiring book with great insights to
share."—Jerry Greenfield, co-founder, Ben & Jerry’s Gold
Medalist in the Business Ethics category, 2021 Axiom Business Book
Awards and longlisted for the 2020 Porchlight Business Book Awards
Businesses have a big role to play in a capitalist society. They
can tip the scales toward the benefit of the few, with toxic side
effects for all, or they can guide us toward better, more equitable
long-term solutions. Christopher Marquis tells the story of the
rise of a new corporate form—the B Corporation. Founded by a
group of friends who met at Stanford, these companies undergo a
rigorous certification process, overseen by the B Lab, and commit
to putting social benefits, the rights of workers, community
impact, and environmental stewardship on equal footing with
financial shareholders. Informed by over a decade of research and
animated by interviews with the movement’s founders and leading
figures, Marquis’s book explores the rapid growth of companies
choosing to certify as B Corps, both in the United States and
internationally, and explains why the future of B Corporations is
vital for us all.
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