European shipyards face a rising competition in the global market.
Christopher Sauerhoff investigates such aspects as a shipyard’s
market expertise, its practical experiences and its cooperative
activities. He analyzes whether there is a relationship between
each of these aspects and those resources and capabilities
constituting the basis for a shipyard’s competence in the field
of services. The author conducts focused interviews with 26 experts
from the shipbuilding industry. Based on the findings of the
interviews, he subsequently carries out an international survey
addressed to shipyards’ management representatives. The results
indicate that there is the chance for European shipyards to improve
their position in the global shipbuilding industry by offering not
only customized high-tech ships of best quality, but also technical
service packages and therewith adding further value for their
customers.
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