- Thomas and Maurice's goal for Managerial Economics is to teach
students the economic way of thinking about business decisions and
strategy. The 13e continues to develop critical thinking skills and
provides students with a logical way of analyzing both the routine
decisions of managing daily business operations as well as the
longer-run strategic plans that seek to manipulate the actions and
reactions of rival firms. - Managerial Economics is a
self-contained textbook that requires no previous training in
economics. While maintaining a rigorous style, this book is
designed to be one of the most accessible books in managerial
economics from which to teach and learn because of its clarity of
presentation and strong end of chapter problems. Rather than
parading students quickly through every interesting or new topic in
microeconomics and industrial organization, this 13th edition
instead carefully develops and applies the most useful concepts for
business decision making and strategic planning.
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