Discourses of Ageing and Gender - The Impact of Public and Private Voices on the Identity of Ageing Women (Hardcover, 1st ed. 2019)

This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women's own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	August 2018
First published:	2019
Authors:	Clare Anderson
Dimensions:	210 x 148 x 27mm (L x W x T)
Format:	Hardcover
Pages:	275
Edition:	1st ed. 2019
ISBN-13:	978-3-319-96739-4
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > Feminism Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adults > Elderly Promotions
LSN:	3-319-96739-8
Barcode:	9783319967394

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