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Makeup in the World of Beauty Vlogging - Community, Commerce, and Culture (Hardcover)
Loot Price: R2,596
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Makeup in the World of Beauty Vlogging - Community, Commerce, and Culture (Hardcover)
Expected to ship within 12 - 17 working days
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This collection studies beauty vlogging as a phenomenon operating
at the intersection of celebrity culture, digital communities, and
the cosmetics industry. Exploring subjects ranging from race and
gender to disability and religion, the chapters examine how the
genre has impacted social media landscapes and gender expression.
The contributors analyze how beauty vlogging makes community and
economic success seem accessible for viewers as well as how the
beauty vlog itself can function as a platform for enacting and
inspiring social commentary and change. Makeup in the World of
Beauty Vlogging studies the cultural phenomenon of the beauty vlog
as a space where audiences and vloggers find a voice and a means of
personal expression via the potentially subversive power of makeup
and social media.
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