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Appraisal, Sentiment and Emotion Analysis in Political Discourse - A Multimodal, Multi-method Approach
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Appraisal, Sentiment and Emotion Analysis in Political Discourse - A Multimodal, Multi-method Approach
Series: Routledge Studies in Multimodality
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This book adopts a multi-method multimodal approach to the study of
online political communication, applying it to case studies from
the UK, France, and Italy toward offering a portrait of the rapid
ideological shifts in contemporary Western democracies. The volume
introduces an integrated framework combining Sentiment and Emotion
Analysis, rooted in lexical semantics, and the qualitative
dimensions of Appraisal Theory, applying it to large corpora of
online political communication from the UK, France, and Italy.
Combei and Reggi highlight their combined potential in analyzing
the multimodal resources in such discourses and in turn, revealing
fresh insights into layers of subtext and the ways in which parties
and movements frame their political programmes and values. The
authors also take into account culture- and language-specific
variables across the three countries in shaping such discourses.
The volume makes the case for an integrated methodological
framework that can be uniquely applied to better understand the
multimodal communicative landscape of divisiveness in today’s
rapidly shifting political climate and other forms of online
communication more broadly. This book will be of interest to
students and scholars in digital communication, political
communication, multimodality, and qualitative and quantitative
discourse analysis, especially those interested in corpus-assisted
approaches.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Series: |
Routledge Studies in Multimodality |
Release date: |
November 2023 |
Authors: |
Claudia Roberta Combei
• Valeria Reggi
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Dimensions: |
229 x 152mm (L x W) |
Pages: |
108 |
ISBN-13: |
978-1-03-221420-7 |
Categories: |
Books
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LSN: |
1-03-221420-1 |
Barcode: |
9781032214207 |
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