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Media Ethics - Cases and Moral Reasoning (Hardcover, 11th edition)
Loot Price: R7,647
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Media Ethics - Cases and Moral Reasoning (Hardcover, 11th edition)
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Media Ethics: Cases and Moral Reasoning challenges readers to think
analytically about ethical situations in mass communication through
original case studies and commentaries about real-life media
experiences. This text provides a comprehensive introduction to the
theoretical principles of ethical philosophies, facilitating
ethical awareness. It introduces the Potter Box, with its four
dimensions of moral analysis, to provide a framework for exploring
the steps in moral reasoning and analyzing the cases. Focusing on a
wide spectrum of ethical issues faced by media practitioners, the
cases in this Eleventh Edition include the most recent issues in
journalism, broadcasting, advertising, public relations and
entertainment. Cases touch on issues and places worldwide, from Al
Jazeera to the Xinhua News Agency, from Nigerian "brown envelopes"
to PR professional standards in South Africa. Racially divisive
language comes up in different communication contexts, as does
celebrity influence on culture. A core textbook for classes in
media ethics, communication ethics, and ethics in journalism,
public relations, and advertising. The companion website
https://www.mediaethics11.com/ contains sample syllabi and lesson
plans, PowerPoint presentations, and discussion and test questions.
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