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Marketing and Retail Pharmacy (Paperback, 1 New Ed) Loot Price: R1,219
Discovery Miles 12 190
Repayment Terms: R114 pm x 12*
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Marketing and Retail Pharmacy (Paperback, 1 New Ed): Colin Gilligan, Robin Lowe, Peter Cattee

Marketing and Retail Pharmacy (Paperback, 1 New Ed)

Colin Gilligan, Robin Lowe, Peter Cattee

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Loot Price R1,219 Discovery Miles 12 190 | Repayment Terms: R114 pm x 12*

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Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

General

Imprint: Radcliffe Publishing Ltd
Country of origin: United Kingdom
Release date: July 1996
First published: 1997
Authors: Colin Gilligan • Robin Lowe • Peter Cattee
Dimensions: 234 x 156 x 11mm (L x W x T)
Format: Paperback
Pages: 174
Edition: 1 New Ed
ISBN-13: 978-1-85775-202-1
Categories: Books > Medicine > Nursing & ancillary services > Pharmacy / dispensing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Medicine > Other branches of medicine > Pharmacology > General
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LSN: 1-85775-202-3
Barcode: 9781857752021

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