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Visual Thinking for Design (Paperback)
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Visual Thinking for Design (Paperback)
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Increasingly, designers need to present information in ways that
aid their audience s thinking process. Fortunately, results from
the relatively new science of human visual perception provide
valuable guidance.
In Visual Thinking for Design, Colin Ware takes what we now know
about perception, cognition, and attention and transforms it into
concrete advice that designers can directly apply. He demonstrates
how designs can be considered as tools for cognition - extensions
of the viewer s brain in much the same way that a hammer is an
extension of the user s hand.
Experienced professional designers and students alike will learn
how to maximize the power of the information tools they design for
the people who use them.
Presents visual thinking as a complex process that can be
supported in every stage using specific design techniques.
Provides practical, task-oriented information for designers and
software developers charged with design responsibilities.
Includes hundreds of examples, many in the form of integrated text
and full-color diagrams.
Steeped in the principles of active vision, which views graphic
designs as cognitive tools."
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