Indian Club Swinging and the Birth of Global Fitness - Mugdars, Masculinity and Marketing

Emerging in colonial India, the fitness fad that was Indian Club Swinging became a global exercise practice in the early 19th century. Used by physicians, soldiers, gymnasts, children and athletes alike, clubs were used to solve numerous social concerns and ills, and often prescribed to treat everything from depression to spinal abnormalities. This book provides a definitive account of the rise and spread of club swinging as it spread from India to Europe and America, asking why and how it became so popular. Discussing the global, commercial fitness culture of the 19th century, Indian Club Swinging and the Birth of Global Fitness explores how the popularity of this exercise reflected much deeper global and domestic concerns about body image, military preparation and education. Addressing broader questions about nationalism, gender, race and popular commerce across the British Empire, it highlights the origins of our modern transnational fitness culture and shows how it intersected with global and colonial understandings of health, medicine and education.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	December 2023
Authors:	Conor Heffernan
Dimensions:	234 x 156mm (L x W)
Pages:	240
ISBN-13:	978-1-350-40162-4
Categories:	Books
LSN:	1-350-40162-5
Barcode:	9781350401624

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!