Hollywood has a complex relationship with local markets around the
world. This critical yet accessible overview of Hollywood's local
presence investigates the dynamic between the studios' film
entertainment divisions and individual media markets - exploring
how their position, partnerships and practices function in an era
characterised by globalisation, digitisation and convergence.
Engaging with key scholarly and industrial debates, the book
incorporates first-hand accounts gathered from extensive fieldwork
and research. It addresses a wide range of international
operations, from creative partnerships and production strategies to
promotional and distribution processes. With a particular focus on
Europe and Latin America, the text interrogates earlier notions of
a 'global Hollywood' and globalisation, where media conglomerates
were viewed as economically rational or all-powerful organisations.
By exploring how decision-making processes and creative
negotiations between Hollywood media executives and local forces
operate, it reveals the complex picture of filmmaking and
circulation in today's supposedly globalised and digitised
societies.
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