"Presidential Campaign Communication" is designed to help readers
understand and appreciate more fully the ways that the people of
the United States use the process of human communication to select
their Presidents. It explores presidential politics as one of the
things about which Americans talk, thereby building relationships
and redefining communities and shaping public identities and
priorities.
The book highlights three major areas: Presidential Campaigns as
Communication - A consideration of the ways in which Constitutional
requirements create political challenges that can only be met by
influencing people through communication. Relevant communication
theories are introduced and applied to frame the communication
challenges facing candidates, voters and the media.Stages of the
Campaign for the White House - Presidential campaigns evolve
through identifiable stages - from surfacing through the primaries
and nomination to resolution in the Electoral College. Each stage
presents a different set of communication dynamics and challenges
for the participants, and different ways for observers to
understand the progress being made.Modes of Presidential Campaign
Communication. - Laws and rules, political debates, campaign
speeches, advertising, news coverage, email and "You Tube" provide
political actors with a variety of ways to shape the campaign's
evolution.
Written with verve and clarity, and illustrated with varied
examples including the 2008 campaigns, "Presidential Campaign
Communication" is required reading for all students of politics and
the media, and for anyone seeking to understand more fully the
system of democracy in the United States, and the central role that
communication plays therein.
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