This book provides an analysis of contemporary approaches to
homeopathic practice. It is informed by discursive psychology which
focuses on verbal accounts as social interactions. Advocates of
homeopathy manage their personal credibility through sensitive ways
of accounting. These unique accounts reflect the way homeopathy is
located in a culture of scepticism, as an alternative, contested
and controversial social practice, thus positioned on the fringe of
the modern medical market. Demonstrating their expectations and
understandings of homeopathy as a form of treatment, speakers draw
upon dichotomised categories attributed to notions of mainstream
medicine and homeopathy. They combine their various communication
competencies in order to add persuasiveness to their descriptions.
Furthermore, these detailed accounts have wider implications for
understanding other contested, controversial and new medical
practices in ways that mainstream medicine is the taken-for-granted
and accepted yardstick for practice. This book provides an engaging
intellectual context, and is essential reading for academics,
students and health practitioners from across social and medical
sciences.
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