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E-Commerce Law in China - The Functioning of E-Commerce in China and the Influence of the EU Model (Hardcover)
Loot Price: R5,793
Discovery Miles 57 930
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E-Commerce Law in China - The Functioning of E-Commerce in China and the Influence of the EU Model (Hardcover)
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China, the most populous country in the world, has developed an
e-commerce system that is in many ways distinct from the system
established in Europe and North America. Understanding the
difference is essential for the smooth development of this new
channel of distribution, namely e-commerce. Chinese e-commerce
platforms are very good examples on how to exploit development in
technology, not only to create value for the operators but also
contribute to structural changes in the Chinese economy, boosting
internal consumption. The success of Alibaba is unique because of
the characteristic of the Chinese market and consumers. Their
imminent IPO, at or exceeding the offer value of Facebook, will
attract more attention to e-commerce in China as a new method to
establish a presence in this market. Chinese companies, e-commerce
or not, are eager to expand their presence abroad, and they will
adopt a more aggressive approach to participate more in the EU
through acquisitions.
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