Handbook of Commercial Banking - Strategic Planning for Growth and Survival in the New Decade (Hardcover)

Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	October 1998
First published:	1999
Authors:	D. Chorafas
Dimensions:	216 x 140 x 30mm (L x W x T)
Format:	Hardcover
Pages:	463
ISBN-13:	978-0-333-73624-1
Categories:	Books > Business & Economics > Finance & accounting > Finance > Banking Books > Money & Finance > Banking Promotions
LSN:	0-333-73624-9
Barcode:	9780333736241

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