This book brings together studies of Americanization and American
imperialism to assess how far the twentieth century can be seen as
the "American Century." The collection comprises new contributions
exploring the "geographic dialogues" that arise as the result of
the projection of American power and culture in the world. The book
provides a critical evaluation of the extent of the diffusion and
adoption of the "American way of life" and the very concept of
"America" itself.
The contributors focus on the effects of the projection of
American society from the perspective of the "receivers," both as
beneficiaries and as victims. The sections examine three main forms
of American power: economic, political and cultural. Topics covered
include the role of US corporations; financial power; overseas
service investments; American promotion of democracy; the Cold War
and the Third World; Hollywood and the American dream; global
Disney; the globalization of media; and the influence of American
music. The book concludes by looking forward to ask if we are
entering a second American century.
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