Webtoons—a form of comic that are typically published digitally
in chapter form—are the latest manifestation of the Korean Wave
of popular culture that has increasingly caught on across the
globe, especially among youth. Originally distributed via the
Internet, they are now increasingly distributed through smartphones
to ravenous readers in Korea and around the world. The rise of
webtoons has fundamentally altered the Korean cultural market due
to the growth of transmedia storytelling—the flow of a story from
the original text to various other media platforms, such as films,
television, and digital games—and the convergence of cultural
content and digital technologies. Fans can enjoy this content
anytime and anywhere, either purely as webtoons or as webtoon-based
big-screen culture. Understanding Korean Webtoon Culture analyzes
webtoons through the lens of emerging digital cultures and
discusses relevant cultural perspectives by combining two
different, yet connected approaches, political economy and cultural
studies. The book demonstrates the dynamics between structural
forces and textual engagement in global media flows, and it
illuminates snack-culture and binge-reading as two new forms of
digital culture that webtoon platforms capitalize on to capture
people’s shifting media consumption.
General
| Imprint: |
Harvard University Press
|
| Country of origin: |
United States |
| Series: |
Harvard East Asian Monographs |
| Release date: |
November 2022 |
| Authors: |
Dal Yong Jin
|
| Dimensions: |
229 x 152mm (L x W) |
| Format: |
Hardcover - Cloth over boards
|
| Pages: |
250 |
| ISBN-13: |
978-0-674-29131-7 |
| Categories: |
Books
|
| LSN: |
0-674-29131-X |
| Barcode: |
9780674291317 |
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