This book examines the role of consumption in mediating social
relations and processes of identification. It presents a critique
of theories that suggest symbolic consumption has become the
critical feature of identity formation in late- modern societies.
The social relations within a UK New Town are shown to be framed by
economic, cultural and social resources which shape consumption
orientations. However, these relations are not static. The town
represents a local social world in which differentiation is
articulated through degrees of belonging to different taste
communities. Conspicuous forms of consumption become less important
as markers of belonging and distinction depending upon the length
of membership within such communities. Those established within
taste communities identified with other residents based on shared
tacit understandings of moral and cultural categories of
distinction, rather than having to rely on aesthetic dimensions of
consumption to achieve a sense of belonging. This book demonstrates
the significance of local-level interactions and socio-structural
constraints on consumption orientations and identity-formation.
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