How do we think about money? What caused bankers to lose sight
of the economy? What caused individuals to take on mortgages that
were not within their means?What irrational forces guided our
decisions?And how can we recover from an economic crisis?
In this revised and expanded edition of the New York Times and
Wall Street Journal bestseller Predictably Irrational, Duke
University's behavioral economist Dan Ariely explores the hidden
forces that shape our decisions, including some of the causes
responsible for the current economic crisis. Bringing a much-needed
dose of sophisticated psychological study to the realm of public
policy, Ariely offers his own insights into the irrationalities of
everyday life, the decisions that led us to the financial meltdown
of 2008, and the general ways we get ourselves into trouble.
Blending common experiences and clever experiments with
groundbreaking analysis, Ariely demonstrates how expectations,
emotions, social norms, and other invisible, seemingly illogical
forces skew our reasoning abilities. As he explains, our reliance
on standard economic theory to design personal, national, and
global policies may, in fact, be dangerous. The mistakes that we
make as individuals and institutions are not random, and they can
aggregate in the market--with devastating results. In light of our
current economic crisis, the consequences of these systematic and
predictable mistakes have never been clearer.
Packed with new studies and thought-provoking responses to
readers' questions and comments, this revised and expanded edition
of Predictably Irrational will change the way we interact with the
world--from the small decisions we make in our own lives to the
individual and collective choices that shape our economy.
General
Imprint: |
HarperCollinsPublishers
|
Country of origin: |
United States |
Release date: |
May 2009 |
First published: |
May 2009 |
Authors: |
Dan Ariely
|
Dimensions: |
235 x 162 x 34mm (L x W x T) |
Format: |
Hardcover - Unsewn / adhesive bound / Paper over boards / With dust jacket
|
Pages: |
368 |
Edition: |
Revised, Expanded ed. |
ISBN-13: |
978-0-06-185454-5 |
Categories: |
Books >
Business & Economics >
Economics >
General
|
LSN: |
0-06-185454-9 |
Barcode: |
9780061854545 |
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