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The Upside of Irrationality - The Unexpected Benefits of Defying Logic at Work and at Home (Paperback)
Loot Price: R259
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The Upside of Irrationality - The Unexpected Benefits of Defying Logic at Work and at Home (Paperback)
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List price R318
Loot Price R259
Discovery Miles 2 590
You Save R59 (19%)
Expected to ship within 12 - 17 working days
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Behavioral economist and New York Times bestselling author of
Predictably Irrational Dan Ariely returns to offer a much-needed
take on the irrational decisions that influence our dating lives,
our workplace experiences, and our general behaviour, up close and
personal. In The Upside of Irrationality, behavioral economist Dan
Ariely will explore the many ways in which our behaviour often
leads us astray in terms of our romantic relationships, our
experiences in the workplace, and our temptations to cheat.
Blending everyday experience with groundbreaking research, Ariely
explains how expectations, emotions, social norms and other
invisible, seemingly illogical forces skew our reasoning abilities.
Among the topics Dan explores are: * What we think will make us
happy and what really makes us happy; * How we learn to love the
ones we are with; * Why online dating doesn't work, and how we can
improve on it; * Why learning more about people make us like them
less; * Why large bonuses can make CEOs less productive; * How to
really motivate people at work; * Why bad directions can help us; *
How we fall in love with our ideas; * How we are motivated by
revenge; and * What motivates us to cheat. Drawing on the same
experimental methods that made Predictably Irrational such a hit,
Dan will emphasize the important role that irrationality plays in
our day-to-day decisionmaking-not just in our financial
marketplace, but in the most hidden aspects of our lives.
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