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Books > Social sciences > Politics & government > Political activism
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Celebrity Advocacy and International Development (Paperback)
Loot Price: R1,433
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Celebrity Advocacy and International Development (Paperback)
Series: Rethinking Development
Expected to ship within 12 - 17 working days
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Celebrity advocacy is a curious phenomenon. It occupies a
significant proportion of the public domain, but does so without
engaging particularly well with much of the public. Yet this may
not matter very much. Many people at the core of advocacy, and in
political and business elites, simply do not notice any lack of
engagement. In these circles celebrity advocacy can be remarkably
effective. Celebrity Advocacy and International Development
examines the work of celebrity advocacy and lobbying in
international development. Its purpose is to understand the
alliances resulting, their history, consequences, wider contexts
and implications. It argues that celebrity advocacy signals a new
aspect of elite rule. For populist celebrity advocacy can mark,
ironically, a disengagement between the public and politics, and
particularly the public and civil society. Recognising this poses
new challenges, but also presents new opportunities, for the
development movement. This book gives students and researchers in
development studies and media studies a wealth of original
empirical data, including interviews across the NGO sector, media
and celebrity industries, newspaper analysis, large surveys of
public opinion, and focus group research.
General
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