Steaming and Digital Media gives you a concise and direct analysis
to understand a scalable, profitable venture, as well as the common
and hidden pitfalls to avoid in your business. By focusing on both
the business implications and technical differences between online
video and traditional broadcast distribution, you will learn how to
gain significant time-to-market and cost-saving advantages by
effectively using streaming and digital media technologies. As part
of the NAB Executive Technology Briefing series, the book is geared
towards the manager or executive and no technical prerequisite is
required. You can quickly learn the technical speak as well as the
market and business implications.
New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO,
IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data
* Discover how new video distribution channels & devices are
affecting your content business
* Learn what you should pay for online video services and what you
should expect in return
* Understand the differences between the Flash and Windows Media
formats
* Read real-world ROI case studies of what has worked and what
hasn't across b2b and b2c verticals
General
Imprint: |
Focal Press
|
Country of origin: |
United Kingdom |
Release date: |
March 2007 |
First published: |
2007 |
Authors: |
Dan Rayburn
|
Dimensions: |
229 x 152 x 17mm (L x W x T) |
Format: |
Paperback
|
Pages: |
264 |
ISBN-13: |
978-0-240-80957-1 |
Categories: |
Books
|
LSN: |
0-240-80957-2 |
Barcode: |
9780240809571 |
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