Web Site Marketing Essentials is a concise, non-technical guide for
small business owners looking to maximize the exposure and
effectiveness of their Web sites. Starting with the Universal Home
Page Formula, you'll learn the strategies used by Fortune 500
companies and others to enhance their search engine visibility and
convert virtual visitors into real revenue. Key topics include
search engine optimization (SEO), strategic domain name usage,
starting-out in e-commerce, business blogging basics, and tactics
to attract local consumers.
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