When parties undergo abrupt organisational changes between
elections - such as when they fuse, split, join or abandon party
lists - they alter profoundly the organisation and supply of
electoral information to voters. The alternatives on the ballot are
no longer fixed but need to be actively sought out instead. This
book examines how voters cope with the complexity triggered by
party instability. Breaking with previous literature, it suggests
that voters are versatile and ingenious decision-makers. They adapt
to informational complexity with a set of cognitively less costly
heuristics uniquely suited to the challenges they face. A closer
look at the impact of party instability on the vote advances and
qualifies quintessential theories of vote choice, including
proximity voting, direction-intensity appeals, economic voting and
the use of cognitive heuristics. The rich and nuanced findings
illustrate that political parties hold a key to understanding voter
behaviour and representation in modern democracy.
General
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