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Metaphor from the Ground Up - Understanding Figurative Language in Context (Hardcover)
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Metaphor from the Ground Up - Understanding Figurative Language in Context (Hardcover)
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Metaphor from the Ground Up introduces Conceptual Filtering Theory,
a theory of mental processing that describes figurative language
communication in terms of conceptual domain projection and
contextual disambiguation. In an attempt to match theoretical
observations from cognitive semantics and pragmatics with related
knowledge about mental processes from cognitive neuroscience, CFT
first examines the distributed nature of conceptualization and then
uses this background information to explain metonymic "binding" and
metaphoric "mapping." Once the perceptual origins of metonymy and
metaphor have been demonstrated, CFT offers a detailed account of
how salient aspects of conceptualization differentially combine to
achieve predictable inferencing results in linguistic
communication. In addition, CFT characterizes the role of
contextual effects in pruning salient inferencing options and
demonstrates how situational frames can be manipulated to guide
semantic outcomes. The book as a whole will assert that figurative
language processing cannot be characterized in terms of a
generically constituted base system that receives inputs and spits
out predictable results according to logical probability in a
situational vacuum. Rather, it is a dynamic, context-sensitive
process that continually reweights the underlying system so as to
rapidly select situation-relevant lines of inferencing from among a
variety of salient inferencing options.
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