From New York Times and USA Today bestselling author, Dr. Daniel
Crosby-the behavioral finance book all investors have been waiting
for. In The Laws of Wealth, psychologist and behavioral finance
expert Daniel Crosby presents three sets of real, actionable rules
that investors can use to apply the lessons of behavioral finance.
He begins with ten rules that are the hallmarks of good investor
behavior, including 'Forecasting is for Weathermen', 'If You're
Excited, It's Probably a Bad Idea', and 'Trouble is Opportunity'.
From here, attention turns to the Four Cs of Rule-Based Investing:
Consistency, Clarity, Courageousness, Conviction. The Four Cs
provide practical methods to combat behavioral risk in investing.
And finally, he introduces the Five Ps of successful equity
investing: Price, Properties, Pitfalls, People, Push. Investors can
draw on these five methods to select stocks and take advantage of
behavioral opportunities in the stock market. Throughout,
anecdotes, research, and graphics illustrate the lessons in
memorable ways. And in highly valuable 'What now?' summaries at the
end of each chapter, Crosby provides clear, concise direction on
what to think, ask, and do next to become a better investor. If you
are wondering what years of behavioral finance has delivered for
real investors, you should follow the laws of wealth to manage your
behavior and improve your investing!
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