Although we all want to help the environment, our knowledge of what
are 'green' choices is often so limited that we can do more harm
than good. But now a new phenomenon, 'radical transparency', the
availability of complete information about all aspects of a
product's history, is about to transform the power of consumers and
the fate of business. Ecological Intelligence shows you: - Why a
t-shirt that claims it is '100% organic cotton' may be in fact no
such thing - Why it's good to buy tulips from Kenya and wine from
France - That even the type of shampoo you use could affect the
future of the planet Knowledge is power. By discovering how to tune
your eco intelligence, Daniel Goleman shows, you can make better
decisions, and a better world.
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