Design thinking is a powerful thinking tool which could drive a
brand, business or an individual forward positively. It is also a
part and parcel way of thinking that designers go through in their
minds in every single design project. Thinking like a designer can
transform the way organizations develop products and services on
the front end, while improving processes and strategy to the
backend. It is a way of simply thinking and ideating on a solution
to address a problem or better meet a customer need. It is a
process focused on solutions and not the problem. In this book you
will: * Understand key characteristics of design thinking *
Understand the 5 action phases of design thinking - Empathize,
Define, Ideate, Prototype and Test * Empathize- Understand your
customers / users * Define- Define clear project / business
objectives * Ideate- Explore ideas and solutions * Prototype- Build
and visualise ideas * Test- Review and decide best idea
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