Domestic economic and ideological concerns during the Cold War
drove many national leaders to promote U.S. international activism.
This study presents the domestic sources and goals underlying the
creation of America's Cold War policies and the selling of those
policies to the public. Its examination of the Advertising Council
illustrates how those activist international foreign policies
reflected the domestic agenda of the Council's private supporters.
By cooperating with the Ad Council, the American business community
enlisted in the domestic propaganda programs of the wartime and
early postwar years in an attempt to defeat the continued threats
they perceived from the New Deal. This emerges as a central goal
and consequence of advertising's promotion of President Truman's
Cold War policies.
The Advertising Council's representation of the moderate
businessmen of the early postwar years casts a sharp light on the
continuing accommodations made with the expansion of governmental
power after the war and the shifting cooperation between the
moderate and conservative wings of business to reshape that federal
power. The Council's private propaganda programs, presented in
commercial and public service advertising, related most American
problems, such as race relations, labor relations, conservation and
even safe driving, among others, to an asserted total foreign
threat. That propaganda hoped to convince Americans that their
security, prosperity, and freedom all required shaping the world in
a way that protected the nation's free-enterprise political
economy--presented as the source of all American freedoms.
General
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